9/14/2023 0 Comments Success story examples pdfStart by listening to the online social chatter see what kind of stories are publicly shaping your brand sentiment. Discover stories already in the workplace If you need some tips to improve your organization’s current process or are interested in ramping up employee stories, the priorities described below will help you approach this more strategically. Whether your company is engaged in sharing employee stories or not, you’ll need to approach it strategically.įor any consistent success, you have to take this process seriously to ensure that whatever you do enables and reinforces the overall desired work culture. How to Start Approaching Workplace Stories Learn more about their employee advocacy program and results with enabling sharing employee stories on social media. Related: Electronic Arts wanted to get their global teams more connected and also showcase their work culture and awesome employees. Audiences will respect your company more when they see how well employees are valued.Įmployee stories and highlights build authenticity, an identity for your brand, and create a human connection to outside audiences.Customers and prospects trust your organization more when information comes from employees.In work and elsewhere, stories precede culture and no doubt make a clearing for community engagement. What your employees share with each other and talk about on a frequent basis, becomes the scaffolding to build internal culture. Think of it this way: the less conflict of interest there is (or the more personal risk there is), the more credible and authentic the story - hence the value of employee stories.Įmployees have their skin in the game, but a faceless brand name can promote itself devoid of risk.ĭepending on the nature of the content and how your organization presents employee stories, it will undoubtedly shape and strengthen your work culture. Best Examples of Employee Stories on SocialĪ Harris Interactive Survey for Glassdoor states that, “67% of employers believe retention rates would be higher if candidates had a clearer picture of what to expect about working at a company before taking the job.” Why Employee Stories Matterīy allowing your employees to drive a narrative and share their stories online, you’ll find employee stories as one of the most effective strategies for building an attractive work culture.Īccording to LinkedIn, “candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there.”.Types of Employee Stories For Social Media.How to Start Approaching Workplace Stories.Here are the most important topics covered: Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture.īut how does your organization activate employee stories more consistently and organically? And how can you enhance your efforts by sharing these stories on social media?Ĭonsider this an ultimate guide to strategizing workplace stories. A common employer brand theme you have probably noticed online recently is the power of employee stories.
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